INTERESTED STUDENTS :CLICK HERE TO REGISTER
LAST DATE FOR REGISTRATION 10/10/2014 BEFORE 10:30 am
CTC: 3 LPA
POSITION :Marketing Executive & Assistant Manager
LOCATION :ENTIRE TAMIL NADU
JOB DESCRIPTION :
LAST DATE FOR REGISTRATION 10/10/2014 BEFORE 10:30 am
CTC: 3 LPA
POSITION :Marketing Executive & Assistant Manager
LOCATION :ENTIRE TAMIL NADU
JOB DESCRIPTION :
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KRA
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Action Plan
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1
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To contact institutions and
apartments in my area. To make a list of all institutions / companies / housing colonies etc . in my area – and plan for getting business from them. To identifying clubs and associations in my territory, prioritize and conduct effective activities. |
Get the entire list of Corporates,
Clubs & Apartments |
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Gather information about each area
wher
e customer potential is high. |
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Get the right information if any
special
events will be conducted on that particular area. |
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Acquire the contact details of
concern
person & meet him to fix up the activity to be done. |
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Offer special price and gifts to the
customers during the event. |
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Distribute Gift Vouchers to the
customers
during the event. |
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Place a service person during each
event to sell service products. |
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2
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Drive cookery classes
across my Territory. |
Arrange cookery classes at priority
corporates, ladies clubs & apartments. |
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Guide & monitor cookery
consultant
to improve his demonstration skills. |
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Arrange Dishwasher Live Demo
during the cookery classes wherever possible. |
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Work on improving the quality of
cookery class and scaling up the nos |
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Distribute Gift Vouchers to the
customers
who attend cookery classes. |
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Ensure Profit & Loss for each
Cookery class.
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3
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To give good marketing
ideas and also drive implementation of existing ideas across all areas. |
Suggest minimum two new marketing
ideas in a month to the management. |
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Discuss the cost and feasibility on
implementation of ideas. |
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Take approval from the management
and implement them immediately. |
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4
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Regular live demo of
Dish Washer and Dryer. |
Ensure minimum 2 Dishwasher/Dryer
Live demo is conducted everyday per activity person |
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Focus on conducting live demo at
potential
areas and ensure generation of enquiries through identified ways |
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Get the enquiry form filled by
customers & follow up them. |
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Ensure the Tent cards are placed
in dealer counters. |
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Distribute Gift Vouchers to
customers during the activity. |
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Ensure Profit & Loss for each
Live Demo.
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5
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To take charge of
Activity CSRs Telecallers and make them effective. To track the same. |
Supervise CSRs & Telecallers
activities.
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Find the areas where they are
lacking.
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Provide the training for the same.
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Maintain the proper record of their
activity.
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Review CSRs & telecallers weekly.
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Proper record of their enquiry
booklets.
Ensure all the web enquiries are closed. |
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Forward their enquiry booklets to
telecallers
to follow up. |
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Maintain the Profit & loss
account of each
CSR and telecaller |
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6
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To work closely with the sales executives, understand and evaluate their BTL marketing activity need and implement the same in planned manner. Ensure POP availability/ Inshop requirement in the counters and the proper usage. |
Meet with Sales Executives everyday
& discuss
with them about their BTL activity needs. |
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Visit their dealer counters, meet the
CSRs,
understand the customer enquiries & needs. |
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Ensure proper display at their dealer
counters.
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Ensure POP & catalogues are
available
with the dealers. |
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Work with the Sales executives,
understand the
inshop requirement and implement with preapproval |
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Get knowledge about the markets,
Dealers,
Institutions, corporates & competitions from the sales executives. |
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7
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Ensure Mobile Van promotion
effectively & profitably |
Ensure all the Mobile Van activity is
conducted
everyday effectively. |
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Identify potential areas in Chennai /
upcountry
where we can get maximum enquiries. |
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Conduct activity on those potential
areas.
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Distribute Gift Vouchers to customers
during
the activity. |
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Get the enquiry form filled by
customers &
follow up them. |
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Evaluate Van CSR performance every
week
through effective enquiries. |
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Ensure Profit & Loss for each
Van.
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8
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Work on institutional tie ups
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Work with the jewellery shops/Saari
shops/
Health institutes/Spa/beauty salon etc. to have promotional tie ups |
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Work with the IT and other corporates
on their intranet sales. Target 2 a month to close the deal |